Billionaire Elon Musk made a comment after meeting with Tim Cook.
Elon Musk declared that Apple had resumed its advertising on Twitter during a Saturday evening broadcast of a Twitter Spaces conversation from his private plane. On November 28th, Musk took to Twitter to claim that Apple had stopped advertising on the platform and threatened to remove their iOS client from the App Store. “Do they hate free speech?” Musk asked his followers before continuing to play up the censorship angle.
After the shooting at Club Q in Colorado Springs on November 19th, Apple stopped running ads on Twitter. Brands generally reduce or altogether stop their Twitter ads following shootings and other disasters, as they don’t want people to see tweets about human tragedy next to their products.
Musk stated that he had a meeting with Tim Cook two days after criticizing Apple. He posted that the misunderstanding about Twitter being potentially removed from the App Store had been resolved. “Tim made it evident that Apple never had any intention of doing so,” Musk stated on Saturday, adding that Apple is the largest advertiser present on Twitter. He went on to say thank you to advertisers “for returning to Twitter.”
According to different sources, Amazon plans to resume advertisements on Twitter. The corporation has allegedly agreed to spend $100 million annually on the ads, but only after “security tweaks” have been made to Twitter’s ad platform.
Since Musk took over Twitter in late October, many advertisers have stopped using the platform, causing a significant drop in revenue. The recent news of Apple and Amazon returning to Twitter may help alleviate some of these issues. According to the reports, the company only made 20% of the expected ad revenue during the first week of the World Cup in Qatar.
Recently, the company lowered its internal revenue projections for the last quarter of the year on multiple occasions. Twitter initially estimated that it would earn around $1.4 billion in the fourth quarter but has since revised that number down to $1.1 billion. In an email to employees, Musk warned that bankruptcy was a real possibility and said the company was in dire financial straits.
