The Covery and MUV Brands have partnered to create MUV Well, a fitness and recovery brand that will serve communities in the Northwest region of the United States. The Covery strives to bring equilibrium into its clients’ lives by providing physical and mental restoration in the wellness industry.
The Covery Co-Founder, Edward Navan, stated, “We’re excited to partner with MUV Brands because they align perfectly with our mission and values. This is a logical next step for both of our companies that will provide the opportunity to focus on physical and mental recovery, fitness, and overall health and wellness.”
This agreement provides The Covery with the rights to license and franchise MUV Well by The Covery (associated with health clubs) and separate The Covery Clinics in the Northwest Region of America, which encompasses Oregon, Washington State, Montana, and Idaho.
Joel Tallman, the CEO of MUV Brands, is elated about this agreement with The Covery. He went on to say: “This new partnership gives us endless growth opportunities, and we couldn’t be more thrilled.”