This transaction expands the reach of the company, solidifying its place as a pioneering force in health and beauty.
CC Wellness, the premier company in obtaining FDA 510(k) premarket certification and a leader in producing medical devices of Class II as well as cosmetic, OTC, and organic products, has proudly purchased Shibari – an Amazon best-seller for lubricant labels.
This strategic acquisition illustrates the outstanding accomplishments of CC Wellness’s remarkable team. Catalus Capital co-founder and managing partner Marek J. Olszewski declared that this transaction amplifies CC Wellness’s status as one of the leading innovators in the wellness sector, reinforcing its mission to widen market access and enhance market share. He pointed out that Catalus Capital focuses on investing in well-established US businesses with extensive growth opportunities.
Mimi Anderson, CC Wellness CMO, enthusiastically announced that Shibari would join our portfolio of innovative consumer-focused wellness and personal care brands. Shibari holds immense brand recognition in retail environments, which can lead to enhanced product repurchase behavior.
As CC Wellness flourishes with its Make Waves white-label business, it has created distinct consumer brands – #LubeLife, JO, and Muse Health – to reach a wider audience. CC Wellness has recently acquired the Shibari brand’s liquid product line, excluding its toys segment.
Anderson announced, “We’re proudly taking Shibari’s brand under our wing and will be revamping their presence to highlight its narrative across eCommerce platforms and select retail outlets.”
CC Wellness is proud to have Shibari formulas made in its FDA-licensed and ISO 13485-certified facility in Santa Clarita, California. As with all CC Wellness company products, it’s ensured that the highest quality standards are upheld during production.
CC Wellness stands out from the competition due to its FDA 510(k) cleared formulas. They hold 24 personal lubricant FDA 510(k) certifications, far more than any other white-label manufacturer, with an impressive record of second only to CPG giant Reckitt- a remarkable feat considering the size difference between CC Wellness and Reckitt!
FDA 510(k) certification means that after a thorough assessment, the FDA granted 510(k) certification to signify that the manufacturer’s medical device has been approved for being safe and effective.
Not only does CC Wellness adhere to the strictest raw materials testing and manufacturing processes beyond industry standards of batch control. But they are also committed to promoting healthy lifestyles using US Pharmacopeia-grade and USDA organic ingredients.
Anderson remarked with enthusiasm, “We’re passionate about inspiring shame-free intimate wellness as an imperative aspect of total health, and that’s why we only use the purest ingredients available.”
Shibari is available at a competitive price of only $9.99 per 8oz!
