Are you looking for ways to grow your business? The best way is by offering value. There are many ways to do this, but the most effective is by reaching out to your customers and building trust with them.
Offer value
Give something away for free. Offer a discount on your products, or offer a free consultation to potential customers. This will help you build your brand and show off what the benefits of working with you might be!
Get personal
Personalize your marketing. Using your customers’ names in your messaging and making sure that it’s personal is a great way to connect with them. You can do this by sending out an email or social media post, for example. If you’re not sure how to make it seem more personal, try adding in some information about their location and/or hobbies–this is also known as “micro-segmentation.”
For example: “Hi John! We recently noticed that you purchased our organic coffee pod machine last year…do you still love it? If so, here’s another coupon for $10 off!”
Be consistent
The second way to grow your business is by being consistent.
Consistency is key to building trust and brand recognition. If you want people to come back to your store, you need them to know that they are going to get the same thing they always get when they visit or buy from your company. Whether it’s a product or service, consistency is important for making sure customers keep coming back again and again. Customers will appreciate knowing what to expect when they purchase from you, which helps build loyalty with those who are already loyal customers as well as attracting new ones!
Be mobile
Mobile marketing is the future. Now that it’s so easy to create an app that does everything from ordering food to paying for items at stores, you should make the most of this opportunity. You can launch your own app in a few hours and have it live on the app store within days. We’ve launched several apps for our clients, and each time it’s been a huge success in terms of bringing them new business as well as keeping their existing customers happy.
If you’re not sure if mobile marketing is right for you or which platform to use (iOS vs Android), we recommend checking out AppMakr’s [mobile development platform](https://www.appmakr.com/). It allows anyone with no coding experience whatsoever to make beautiful apps—and they work on both iOS and Android devices!
Be up to date
- Keep in touch with your customers.
- Stay on top of the latest trends in your industry.
- Use social media to stay up to date.
- Use analytics and apps to keep track of your business metrics, such as website traffic, conversion rates, and more.
Define your brand
- Branding is more than a logo.
- Branding is the combination of your name, logo, and other visual elements. It’s how you want to be perceived by your customers—your brand identity. But it’s also how you want to be perceived by your employees as well (though hopefully not in the same way).
Get social
Social media is a great way to connect with your customers, and it can also help you grow your business. If you’re not using social media to interact with your customers, consider adding it to your strategy. There are many ways that social media can be useful for growing your brand:
You may choose to use social media as an advertising channel by creating ads or sponsored posts that point people towards your website or the relevant landing page of any specific campaign.
If you prefer a more organic approach, sharing content from other pages and brands will help grow awareness of what you offer. This can also lead people back into buying mode once they’re ready for another purchase.
Offer loyalty rewards
- Be clear about what you’re offering.
- Make it easy to redeem your rewards.
- Make it easy to sign up for your loyalty program.
- Ensure that you have enough rewards to go around.
Be true to yourself
“Be true to yourself,” says Avicii in his hit song “Wake Me Up.” The Swedish DJ has a point: When you’re being genuine, your business will thrive. If you put too much value on appeasing others or fitting into the mold of what society deems appropriate, you can lose sight of your core values and what it takes for your company to succeed.
By staying true to yourself and prioritizing your values over profits, customers will know they can trust you with their money and come back again and again. They’ll also trust that you’re going to treat them fairly—and they’ll reciprocate by spending more with you when they feel good about doing so.
Branding and social media are helpful, but you need to get personal.
When you’re starting to grow your business, branding and social media are important. They’re the way to get your name out there, establish yourself as a brand worth checking out—but they’re not enough. Personal interaction is also crucial. You need to make sure that your customers know who you are, and that they feel comfortable with you as well. This is especially true if you work in service or retail industries where people will be interacting with you regularly (or even semi-regularly).
When it comes down to it, getting personal with customers means creating an environment where they want to come back again and again—not just because of what kind of product or service you provide but also because of how good it feels when they do business with you personally!
Conclusion
This is not a simple task. It takes time, patience and the right strategy to grow your business. But if you follow these tips, there’s no reason why we can’t make it happen!
